Developing and Testing Nutrition Messages for Asian Indian Mothers

Objective: To develop and test nutrition messages for Asian Indian mothers addressing eight feeding behaviors likely to influence children's dietary intake and weight.
Methods: Based on the previous research, nine nutrition education messages were adapted from those developed by the United States Department of Agriculture and 29 new messages were developed. Cognitive response testing was conducted with ten immigrant Asian Indian mothers of children ages 5-10 years to evaluate core and supporting messages. Comprehensibility, agreement with, and feasibility of acting on nutrition messages was assessed during the cognitive interviews. Content analysis of the data was conducted by generating common themes, organizing the themes in display matrix, and quantifying the responses.
Results: The resulting 38 core and supporting messages for eight feeding behaviors were categorized into three groups: 1) Mealtime environment (family meals, TV viewing while eating, and parental modeling of health eating), 2) Availability and accessibility of healthy food at home, and 3) Controlling child feeding behaviors (restricting consumption of certain food, offering food rewards for finishing meal, and pressuring to eat). Mothers were receptive to 31 messages, with minor revisions made to five messages to improve clarity and increase acceptability. Two messages that received strong negative responses were deemed inappropriate for this population.
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